• The GTM Strategy Development page details the go-to-market strategy I developed for the Archilogic, a very innovative and complex platform that takes floor plans and turns them into data so they can integrate with other systems and provide analytics that previously weren’t possible in the industry. I worked very closely with the Product team in the execution and iterating of the strategy, keeping up to date on the roadmap and working with Product Managers to explore different ways of leveraging upcoming feature releases and how to market them.

• Marketing Campaigns 101 is a presentation I created to help explain what goes into a marketing campaign for the software developers I worked with so they had some transparency into what was going on. There is a fun metaphor in there about raccoons. I’d check this out purely for the raccoons, honestly. I’ve been told I make a lot of metaphors involving raccoons, so I hope Amla likes raccoons.

• Company Personas Strategy is a presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.

• Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant.

  1. More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them

  2. How I approach my first 90 days in any position.

• Web Copy for Archilogic includes the content written in collaboration with the Product team to create targeted landing pages for different use cases and industries, as well as the revamp of the Archilogic front page to better reflect the most recent product offerings.

Just For Fun/More Technical Documents

Although these are less marketing-focused and lean toward tech writing, I thought they might be interesting to look through. Some of them are quite old, so let’s think of it as a blast from the past and proof of a storied history.

• The Custom CRM using Airtable I put together for one of my agency jobs because HubSpot was too expensive at the time and they were doing everything in Google Sheets.

• BDR/Sales Playbook is a template of the playbooks we would create for each client at a previous job. The template was created by me, including Zoho CRM usage instructions, and would be filled in by me with company data obtained during the onboarding process.

• getemail.io Process is something I created back in 2019 to help explain to new sales & operations team members how to prepare a spreadsheet for import to a specific website for validation/searching, including how to clean the data.

• Keeping Your Computer Safe is something I made way back in the day (2009!!) for a coworker who kept getting an impressive amount of viruses - it was truly stunning.