I put together this landing page just for you! The Director of Product & Content Marketing position not only intrigued me, but the opportunity to work for another spatial analytics platform is just too good to pass by!

The last company I worked for, Archilogic, was a highly-technical interior spatial analytics platform that I was hired to establish the GTM & overall marketing direction for.

I’ve put together a few things that I think will be specifically of interest for this position, but you can also find the full portfolio in the nav bar.

• Marketing Campaigns 101 goes over my general philosophy and strategy for approaching Marketing Campaigns

• Company Personas Strategy is a presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.

• Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant.

  1. More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them

  2. How I approach my first 90 days in any position.

• Web Copy items are content written for the Archilogic website. There are a total of 4 landing pages that were created and a home page overhaul that are present.

• The GTM Strategy developed for Archilogic, also accessible via the Projects navigation tab.