Hi Design Pickle!
I put together this landing page just for you for the Remote Product Marketing Manager position!
I’ve put together a few things that I think will be specifically of interest for this position, but you can also find the full portfolio in the nav bar.
Fun Fact: I’m an artist, writer, and a tech native coming from the world of data. I’ve had my hands in learning, exploring, and using technology for the better part of two decades. Whether that’s building a (probably illegal) MP3 rotation website in 2006, getting to #3 on Google for relevant search terms through the expert use of webrings (remember webrings?) and networking, or writing technical documentation to help users with different levels of expertise understand and use their technology, I’m a natural at taking complex technical concepts and translating them into words the everyday person can understand and find value in.
The GTM Strategy Development page details the go-to-market strategy I developed for the Archilogic, a very cool and complex platform that takes floor plans and turns them into data. I worked very closely with the Product team in the execution and iterating of the strategy, keeping up to date on the roadmap and working with Product Managers to explore different ways of leveraging upcoming feature releases and how to market them
Marketing Campaigns 101 is a presentation I created to help explain what goes into a marketing campaign for the software developers I worked with so they had some transparency into what was going on. There is a fun metaphor in there about raccoons.
Company Personas Strategy is a presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.
Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant.
More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them
How I approach my first 90 days in any position.
Web Copy for Archilogic includes the content written in collaboration with the Product team to create targeted landing pages for different use cases and industries, as well as the revamp of the Archilogic front page to better reflect the most recent product offerings.