Hi Lumos!

I put together this landing page just for you for the Content & Growth Manager position!

I’ve put together a few things that I think will be specifically of interest for this position, but you can also find the full portfolio in the nav bar.

Fun Fact: I am both an artist and a writer in my fun time, have been a storyteller for the better part of 20 years, and use my skills and knowledge in art techniques, both digital and traditional, to help craft high-impact visual elements. I also once wrote a whole report on color theory to convince one of my former employers to update the brand colors, so you could say I’m passionate about a) writing compelling content (we added the color I suggested), and b) noticing and paying attention to those small details that end up having a big impact.

  • Blog & Web Copy includes examples of my B2B content writing and targeting for a variety of different audiences. I utilized AI in the Web Copy content to identify industry trends, organize based on impact and interest within those industries and personas, and assist in keyword identification for SEO.

  • Marketing Campaigns 101 is a presentation I created to help explain what goes into a marketing campaign for the software developers I worked with so they had some transparency into what was going on. There is a fun metaphor in there about raccoons.

  • Company Personas Strategy is a presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.

  • Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant.

    1. More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them

    2. How I approach my first 90 days in any position.

  • Creative Writing & Art were included just to back up the fun fact and also to showcase different writing styles and my ability to adapt to different tones and audiences.