BDR Sales Playbook Template is an example of a sales playbook that I was responsible for developing, creating for each client in my agency, and keeping up to date with information to better enable the sales team to do their job well and understand the product they were working on better.

Vaughan Industries Sell Sheets were created for a manufacturing company that had very little brand cohesion or presence. I worked with executive leadership at the company to help develop their brand and created sell sheets with the new brand guidelines, including the creation of vector images for future use.

Company Personas Strategy is a company-branded presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.

Space Graph GTM Strategy is the product-led go-to-market strategy I developed for Archilogic’s innovative spatial data proptech platform.

Blog & Web Copy includes examples of my B2B content writing and targeting for a variety of different audiences, adhering with brand tone and messaging for a cohesive brand presentation.

Marketing Campaigns 101 is a company-branded presentation I created to help explain what goes into a marketing campaign for the software developers I worked with so they had some transparency into what was going on. There is a fun metaphor in there about raccoons!

Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant. I wanted to make sure it fit within what I knew about Archilogic branding so the fonts, colors, and clean presentation were guided by the website.

1. More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them

2. How I approach my first 90 days in any position.