Hi Recall!

I put together this landing page just for you for the Founding Developer Growth Marketer position!

First things first: you’re looking for somebody to be your first growth marketer and GTM developer, preferably somebody with experience with SaaS products with heavy emphasis on API integration.

I have done literally, exactly this, for another start-up SaaS platform. I’m talking activity-for-activity, requirement-for-requirement, performed this exact role. I was the first marketing hire, responsible for the GTM and growth strategy.

Part of the work I’ve done for Archilogic (the platform I’m talking to) was managing web pages - over the length of 10 months, I increased web activity by 27% through use of SEO (both behind-the-scenes and on-page), paid media management, landing page development, and overall messaging alignment. That 27% growth in activity included engaged session growth of 17% with average engaged time of 24%.

One of our social media pieces drew the attention of Amazon, and the messaging alignment with Product facilitated by yours truly bagged us interest from companies like Walmart, Indeed, and some multi-national manufacturers.

I am, quite literally, the perfect candidate for the role.

I’ve put together a few things that I think will be specifically of interest for this position, but you can also find the full portfolio in the nav bar.

  • The GTM Strategy developed for Archilogic, also accessible via the Projects navigation tab.

  • Marketing Campaigns 101 goes over my general philosophy and strategy for approaching Marketing Campaigns.

  • Company Personas Strategy is a presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.

  • Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant.

    1. More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them

    2. How I approach my first 90 days in any position.

  • Web Copy items are content written for the Archilogic website. There are a total of 4 landing pages that were created and a home page overhaul that are present.