Hi Terminix!
I put together this landing page just for you for the Brand Manager position!
Fun Fact: I am currently on my third year developing, managing, and enforcing the brand of a nationally well-known convention that sees over 15,000 attendees annually! I coordinate with other departments to ensure brand cohesion, oversee and assist in the creation of brand assets (including annual themed assets) used in all internal and external communication and marketing efforts across the convention and in working with external vendors. I do other things too, but that’s the most relevant! You’ll see in my resume that it is also a responsibility that I held in two of my previous workplaces as well.
I’ve also created a custom portfolio for you that I think will be of interest for a brand management position, but you can also find the full portfolio in the nav bar!
Marketing Campaigns 101 is a company-branded presentation I created to help explain what goes into a marketing campaign for the software developers I worked with so they had some transparency into what was going on. There is a fun metaphor in there about raccoons!
Company Personas Strategy is also a company-branded presentation developed to define and explain the different strategies for approaching 3 specific personas our company identified as key targets.
Interview Presentation is something I created in preparation for the interview for Archilogic (I got the job, if you couldn't tell) - it has a few things that are relevant. I wanted to make sure it fit within what I knew about Archilogic branding so the fonts, colors, and clean presentation were guided by the website.
More general philosophy and strategy for marketing campaigns, in addition to research I did prior to the job on potential prospects and how I would approach them
How I approach my first 90 days in any position.
Blog & Web Copy includes examples of my B2B content writing and targeting for a variety of different audiences, adhering with brand tone and messaging for a cohesive brand presentation.
Vaughan Industries Sell Sheets were created for a manufacturing company that had very little brand cohesion or presence. I worked with executive leadership at the company to help develop their brand and created sell sheets with the new brand guidelines, including the creation of vector images for future use.
Anime Milwaukee & Colorado Anime Fest Marketing Materials, and BDR Sales Playbook Template are three examples of content developed for two vastly different conventions to see the range of brands I manage and have helped develop.